Cindy Kholisafani

Partner, Communications & Public Relations

Cindy advises businesses and institutions on communications strategy, media engagement, and reputational issues. Her experience spans government, regional organisations, financial services, corporate groups, and consumer brands.

Her work includes preparing communications workshops for Indonesia’s ASEAN Chairmanship in 2023, supporting a regional humanitarian organisation with media analysis and outreach, and developing crisis narratives and holding statements for a banking institution. She also brings in-house experience in corporate communications, publications, media relations, and CSR communications.

At WDP, Cindy helps clients translate organisational priorities into clear messages and practical communications plans. She draws on media analysis and an understanding of stakeholder concerns to advise on what to communicate, when to respond, and how to engage the intended audience.

Strategic Communications, Media Relations & Reputation Management

Areas of Focus

  • Strategic & Corporate Communications

  • Media Relations & Stakeholder Engagement

  • Crisis & Issue Communications

  • Brand Positioning & Reputation Management

  • Corporate Publications & Editorial Development

  • Events & CSR Communications

Selected Experience

The following experience reflects assignments undertaken before Cindy joined WDP.

Government & Regional Institutions

Supported communications assignments for government institutions and a regional humanitarian organisation. Her work included media monitoring, analysis of economic and institutional issues, press release development, and media outreach. She also developed workshop materials and coached participants on communications strategy, key messaging, and stakeholder engagement in preparation for Indonesia’s ASEAN Chairmanship in 2023.

Capital Market Infrastructure

Conducted research on the products and services of a capital market clearing and guarantee institution. She translated the findings into a comprehensive publication designed to support product communication.

Banking & Crisis Communications

Developed crisis communication narratives, key messages, and holding statements in response to negative issues involving a banking institution. Her work included monitoring media coverage, tracking emerging issues and reputational risks, and preparing press releases to support corporate communications.

Agribusiness & Digital Communications

Developed digital activation concepts and communications strategies for an agribusiness company. Her work included press release development and media outreach to support brand visibility and audience engagement.

Food, Beverage & Lifestyle Brands

Supported brand communications and media outreach for consumer businesses, including coffee brands. She developed press releases around relevant news angles to support brand visibility and media exposure.

Corporate Groups & Sustainability Communications

Handled corporate communications across business groups, producing press releases, speaker briefs, presentations, company profiles, sustainability reports, and internal magazines. Her responsibilities also included editorial review, internal and social media content, crisis communication action plans, media relationships, corporate events, and CSR programmes and communications.